July 2018

FC Barcelona and La Masia: Developing World Class Talent
Read about it

February 2017

Dorna Sports SL: Managing the MotoGP World Championship
Read case study

October 2014

Ricoh Spain: Implementing Transformation
Read case study


El País

Aquí unos amigos, Ferràn Adrià & Miquel Lladó
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El Punt Avui

"Les empreses que s'enamoren del futur són les que tiren endavant”.
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Diari de Tarragona

"Un directivo debe inspirar a su gente y despertar su sed de aprender”.
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"Un món 'low cost' no és desitjable a llarg termini”.
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Miquel Lladó

Former CEO Sara Lee Bakery Europe - Bimbo Bread

“What I like the most is learning and giving support to organizations and people to make a positive difference”

Two current main activities: Academic and Advisory


Prof. of Strategic Management & Leadership.

Lecturer at IESE Business School. Visiting professor at IEDC Bled School of Management-Slovenia, The University Sheffield International Faculty, AESE Business School-Portugal, and WU Vienna University Executive Academy.

Co-Author of the IESE business cases: «Ricoh Spain: Implementing Transformation»​ 2015, «Dorna Sports: Managing the MotoGP World Championship» 2017, «Ricoh Spain: Reshaping Culture for Digital Transformation» 2017 and, “FC Barcelona & La Masia: Developing World Class Talent” July 2018.

Strategy & Leadership sessions delivered to 45 organizations: Henkel, Danone, PepsiCo, Astra Zeneca, ComTrade, Konzum Mercator, Vienna Insurance Group, Atlantic Grupa, Anglo American, JTI, UK Active, Insud Pharma, Koncar, Podravka, Rabobank, Otsuka, Zurich, Erste, Enterprise Ireland, Boehringer Ingelheim, Michael Page, Modra Zavarovalnica, Dow Chemical, Croatia Osiguranje, Perutnina Ptuj, Arterium, Adecco Group, Deppon, SCL Education Group, Abbott, Ecorys, Roche, Ericsson Nikola Tesla, McDonalds, Web Summit, Generali,  Serunion-Elior, Ambrosetti, Sealed Air, Abbvie,  UHY, Vall Companys, Ferrer Pharma, BBVA, andd Grupo Juliá

Guest Speaker 96 times to 8,411 people. Overall audience as a professor and Guest Speaker: 22,386 people from 94 countries. Strategy & Leadership speaker in 115 radio and 3 TV programs.

Executive PhD candidate at IEDC Bled School of Management-Slovenia. Class of 2016.


Advisor to CEOs and Executive Teams on Strategy Formulation & Implementation through my own firm Peak Business Advisory. Experience in 20 different sectors. Strategy in One Page approach.

Member of the Advisory Board at NetipBox Digital Signage, Masia Vallformosa Sparkling Wines, and Kubbo Ultra Fast Delivery.

Extensive executive background highlighting: Group President & CEO of Sara Lee Bakery Europe (2005-2007), CEO of Sara Lee Bakery Spain & Portugal (Bimbo bread) (2001-2007), VP Marketing & Sales in Spain at Bimbo/The Earthgrains Company (1996-2000), VP New Business at PepsiCo Foods Spain, Director of Sales at Frito Lay Intl. (China project), Sales Designate at Frito Lay US and, several Marketing & Sales management positions in PepsiCo Foods in Spain. Marketing Product Manager at Gallina Blanca (Agrolimen Group). Staff Assistant at KPMG.

Former Member of the Board of Directors at Plásticos Tatay, Berlys, Grupo Panasa, and Gomà-Camps.

Elected Spain’s Best Executive year 2000, by the Spain’s Business Association AED (Asociación Española de Directivos).









Glad to share. Feel free to contact me.

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